what we do
We use a range of activities including PR, social media, paid marketing, direct marketing, research, website management & analysis and event management to build communities for businesses and places.
By creating strong communities, we help our clients achieve their communication goals, increased exposure and visibility or stronger employee and visitor engagement.
We create integrated communications strategies for our clients to build engaged communities and execute these across the five core channels that will get a place, brand or company noticed.
We build effective marketing plans by carrying out market and competitor research. We review analytics, traffic and other reporting to build plans that include newsletters, website development, paid marketing and ongoing monitoring and reporting.
We oversee the activation of places, delivering installations and experiential events, using destination marketing to create great places and urban environments.
We offer end-to-end project management for our clients. Whether it’s project managing the development of a new website or implementing wide-ranging programmes of work across a number of years, we can be counted on to deliver on time and on budget.
our a.i.d.a approach
When it comes to designing strategies to help our clients build communities and achieve their goals, we adopt the AIDA approach.
AIDA is a sales funnel that was first developed in 1898. It stands for Attention, Interest, Desire, Action.
Whilst technology, the internet and social media have certainly shaken up this funnel, the principles remain the same.
We believe there are five core channels that you can manage to get the attention you need to flourish.
Anything you pay for to get guaranteed exposure: advertising, PPC, media buys, remarketing, social media promotions.
Public. Relations. The communication of who you are, what you are doing and what you believe in.
Beyond search engine optimisation (SEO) this involves managing your online presence so you appear in the right places and come across as credible.
Developing your social voice in the right places is now essential, whether that be on LinkedIn, Facebook, Instagram, Twitter or any other platform.
Whatever you do to directly reach out to your audience, from email marketing, to direct mail, to physical events.
The place you get your audience interested is no longer a shop or a market cart, it’s your website.
Your website is your chance to communicate what your organisation is about and get people excited about it.
It needs to accurately reflect your brand and be full of punchy, relevant content with enticing calls to action.
To convert interest, you need to understand what makes your audience and market tick.
You need to understand what motivates your audience and ensure you are appealing beyond pure rationality, to the emotions and desires that drive them.
If you are not monitoring the impact of your marketing, give us a call right now.
This is the backbone of what we do and is essential to optimising your strategy and getting it right.
An engaged community will drive sales and engagement.
Hitting your targets and taking your organisation where you want it to go. Get the rest right and this is where you’ll find yourself.